A Mutually Beneficial Partnership ... To the Letter
"Program support comes from A to Z Printing. Helping Nebraska look good on paper since 1986."
These words have been heard by NET Radio listeners across the state for the past 26 years, thanks to a trade partnership established early during the Lincoln-based print company's initial operations. A to Z owner and president Sue Qualmbusch said the trade occurred at the right time for her start-up business, which was Lincoln's only supplier of recycled paper, as well as the city's first and only desktop publishing service at the time.
From the outset, A to Z Printing emphasized environmental responsibility, a tradition that remains an important part of their business philosophy. Today, the company provides commercial printing services that include short-run printing, wide-format printing, in-house creative graphic design and website design. The cross communication, multi-platform outreach efforts A to Z has established over the years has helped the 14-employee company expand above and beyond the printing business.
When A to Z Printing first partnered with NET Radio, Qualmbusch's daughter, Miriah Zajic was only six years old. Now Zajic is vice president of A to Z Printing and works alongside her mother.
Both mother and daughter value regular involvement in the community. Close to 40 local charitable organizations benefit from A to Z's support in the form of time, talent and resources, according to the company's website.
"We don't advertise – we have no sales people – so we choose to let our clients know that we support the community by sponsoring events, helping non-profits and airing our mission statement on NET Radio," explained Qualmbusch.
"We like the partnership with NET," she said. "It is even-keeled and mutually beneficial."
Although Qualmbusch doesn't listen to NET Radio at work (instead she tunes into Wait, Wait, Don't Tell Me; All Things Considered and Morning Edition while driving), feels NET Radio and A to Z are kindred spirits.
"We like it when customers tell us, ‘We heard you on NET,'" she said. "It's so nice to hear people say they're placing an order because they appreciate our support for statewide public radio."
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